The Cheil’s production department is placed on the 9th and 10th floor of the HQ building in Hannamdong, and it was a critical challenge to make an easily-communicable space since this department had formally used single floor and move into two floors. By placing a stairs connects the two floors right next to the elevator hall and a lounge space on the upper level, it became a communal space where intra-departmental communication space. Also, it is visible from the outdoor street level and becomes a visible identity for the department.

 

Cheil Worldwide, one of the largest advertising companies in Korea, offered keyword ‘idea ecosystem’ as the corporate’s identity. The core value of Cheil is that diverse people with various interests interact, share ideas and they realize the diversities. They wanted more integrated work process by accelerating interactions driven by innovation of management and space. The project HQ Office Planning was the part of this corporate’s innovative idea. The main goal for the space planning was to maximize the Cheil’s potentiality through innovative office design by revitalizing the face-to-face interaction and supporting more open collaboration.

 

The workstation layout is based on platform system which follows the idea of corporate’s workspace goal where flexible and integrated collaboration is possible rather than space with organization’s hierarchy applied in desk layouts. The spatial module system was taken out of the space so that it is easy to response to their diverse group types and departments’ internal moving.